The Nonprofits Guide to Email Automation for Better

Year after year, nonprofit development and marketing teams are under pressure to increase donor money while keeping administrative costs low. Marketing automation technologies for nonprofit organizations are increasingly becoming the solution to address these challenges, while meeting the needs of your donors. In this article, we'll provide a blueprint on how to get started with a marketing automation series that will increase donor retention and build long-term relationships with new donors.

The challenge of donor retention according to a study by afp in 2016, associations retain only 46% of their donors. This statistic is staggering, but company mailing list perhaps unsurprising to those working in the fundraising industry. With limited staff resources, time, and technical expertise, nonprofits often struggle to create lasting emotional connections with new donors. As a result, development teams can often spend time and money on donor acquisition campaigns to replace the 54% of donors who leave every year. In fact, a simple increase in donor retention rates has dramatic effects on the ability to increase fundraising funds over time. So how can

We keep donors longer? Bloomerang, a provider of donor management software, recently released a survey that showed 53% of donors reported poor donor communications as the main reason they stopped supporting nonprofits. This further illuminates the idea that providing donors with timely and personalized content to keep them informed and engaged can stem the tide of donors abandoning nonprofits. This happens to be where email marketing automation thrives. What is email marketing automation and how does it improve donor retention? Sounds fancy, but email marketing automation is a simple tool that allows nonprofits